Clothing line design for the 2022 summer launch of Hoopers PT.
I was challenged to design some very bold typographic compositions with basketball slang and sayings.

Starting from scratch, I first designed a custom display typeface. Inspired by a literal basketball ball, I like the contrast between straight lines and round curves. The letters are condensed to express the vertical movement of the sport also increased by the high middle bar. I design two masters to make some width adjustments possible.

The compositions were designed by only cutting, switching, and moving the type around in two dimensions. The lettering pieces are very graphic and mix the movement in sports with streetwear.

Photos by: Chris Costa

For the 10th edition of WOOL Covilhã Arte Urbana, the oldest urban art festival in Portugal, I had the opportunity to develop its identity together with Ana Martins.

We aimed to dig up photos of the works in progress that took over the last few years and treat them with some overlaid gradients. The vibrant colors referred to the artworks of the festival but also the topographic and weather maps, characteristic of the mountains where WOOL happens.

The glitched box layouts came up while thinking about the festival's archive, imagining that the "info" would be displayed on different pop-up windows, and old data would be glitched out.

This mixed and matched alphabet is the result of a couple of fun days drawing letters and glueing posters around the streets of Lisbon. Made together with Francisco Lacerda, this was our participation in 36 Days Of Type.

Collaboration: Francisco Lacerda

“NO WALLS” is a street art festival that took place in Oeiras, Portugal. During the festival, the artists were challenged to question the field of action of their artistic practice and the limits of urban art. Additionally, there were literally no walls, unlike the “regular” street art, the interventions were all created in tridimensional structures.

For its visual identity, we developed a logo that intends to transmit this concept of total freedom. The letters that make up the logo are not fixed to any baseline or box, they float (within a variable grid) creating different interpretations of the logo.

We decided to extend the basic concept of the logo to the remaining graphic pieces by reinforcing the dynamic, lightness and transparency. To express this, we created an abstract background with organic blurred shapes and warm colors that complement the typographic compositions. 

Collaboration: Ana Martins

In 2021, I designed, alongside Ana Martins, the first edition of the public art project Esporo, which took place in northern Portugal.

“Esporo” is the Portuguese translation for “Spore”.

The starting point was the idea of a seed, something that spreads through nature. Esporo is an artistic and cultural contamination through public installations that change the natural landscape.

We started our creative process by translating a spore into a graphic form. The result was a group of different-sized circles. From there, we developed a display typeface and a halftone filter to apply to the photos. The result refers to the organic textures that we can find in nature.

We’ve created the entire visual identity, including the templates for the digital materials and every graphic object we present here. An external graphic team took care of the production.

Collaboration: Ana Martins
Photographer: Rui Gaiola

Quadrilátero is a project that promotes and enhances the cultural and natural heritage of the region of Barcelos, Braga, Famalicão, and Guimarães through an artistic network and cultural programming actions.

The identity of this project started with the idea of 4 points that, when connected, form a solid structure capable of transforming thue space within. From that structure, we created a logo system with multiple shapes and colours, reinforcing the dynamics of the project — in constant change, demanding a significant capacity for adaptation while never losing its identity.

For the visual communication, we collaborated with the photographer Mariana Vasconcelos who captured the historical places where the events took place. We highlighted the aesthetics of each city by isolating architectural details, that show up masked off by the quadrilateral shapes. The actual layout grids for the posters change with each shape.

Collaboration: Ana Martins
Photographer: Mariana Vasconcelos

Cas Studio is a collective for sustainable architecture founded by Alina Jeronimo and Paulo Carneiro. The studio follows a strategy towards sustainability: a balance of social, cultural, environmental and economic factors in the design process. CAS produces different kinds of work, whether furniture, manifestos or housing projects.

To develop their identity, me and Ana Martins, created a simple grided structure where we could build the logo on. The idea came from a very low-tech hands-on approach with the construction materials lying around in the studio. In an attempt to follow the studio perspective, we proposed a logo system that would change and vary, much like the raw materials used by the studio.

Special care was taken when choosing the paper and supplies for stationery and printed materials. As everything needed to be eco-friendly, all the papers were recycled or reused. Another material very present in the studio’s work is wood, so we saw it as a challenge to explore. We made a custom wooden sign for the front door and even an envelope in a thin veneer.

Collaboration: Ana Martins